zerooo is the reusable system for cosmetics and drugstores. Parallel to the successful piloting of care and cleaning products under its own SEA ME brand in the reusable deposit system, SEA ME GmbH began in 2021 to set up the infrastructure for the return, cleaning and refilling of the specially developed reusable containers. Since January 2024 reusable containers from the zerooo system are available in more than 900 stores and the empties can be returned. With new, innovative reusable packaging solutions, more retail partners, more product categories and more sustainable brands in the system, SEA ME GmbH is expanding the reusable system as a transparent, resource-saving and low-emission alternative to the standard disposable system.