Launched as part of the reusable offering requirement in Germany, EINFACH MEHRWEG also covers the spectrum of pre-filled foods.
Client: EINFACH MEHRWEG (sykell GmbH)
Business: Reusable System for Retail & System Gastronomy
Category: Food & Beverage
Availability: Germany
EINFACH MEHRWEG is expanding the simple, tried-and-trusted bottle and can return system to include innovative reusable packaging solutions across the entire food and beverage sector. The system is designed to be as simple and convenient as possible and does not require users to register, set up a customer account, download an app or provide any personal data. As with deposit bottles, the return of containers and cups is uncomplicated and works nationwide via the existing network of partner-operated reverse vending machines (RVMs). EINFACH MEHRWEG is already operating at 6.500+ locations of system partners, including retailers, petrol stations and restaurants.
Peter Maly
Chief Operating Officer at REWE