Running a fully automated reusable system in retail industry

Client: EINFACH MEHRWEG (sykell GmbH)

Business: Reusable System for Retail & System Gastronomy

Category: Food & Beverage

Availability: Germany

EINFACH MEHRWEG is expanding the simple, tried-and-trusted bottle and can return system to include innovative reusable packaging solutions across the entire food and beverage sector. The system is designed to be as simple and convenient as possible and does not require users to register, set up a customer account, download an app or provide any personal data. As with deposit bottles, the return of containers and cups is uncomplicated and works nationwide via the existing network of partner-operated reverse vending machines (RVMs). EINFACH MEHRWEG is already operating at 6.500+ locations of system partners, including retailers, petrol stations and restaurants.

"EINFACH MEHRWEG is currently the only concept in Germany that offers so much added value: It is simple for customers. The solution is practical for the markets and efficient for all partner companies and logistics. EINFACH MEHRWEG has the potential to set an industry standard. "

Peter Maly

Chief Operating Officer at REWE