På(fyll), part of Orkla Home & Personal Care, is on a mission to make reuse the new normal. As a circular service focused on household essentials, På(fyll) replaces disposable packaging with sturdy, refillable containers designed for repeated use. Customers can easily return empties and receive fresh refills, creating a closed-loop system that minimizes plastic waste without compromising convenience.

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The journey began in Norway with a consumer-focused refill model that quickly gained traction. Now, På(fyll) is scaling its impact by entering the B2B space, piloting a seamless circular system for small businesses looking to reduce their environmental footprint. From offices to co-working spaces and small retailers, På(fyll) enables companies to provide essential products sustainably with zero hassle and zero single-use waste.

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To support this operational shift, På(fyll) partnered with Circular ERP to ensure that the logistics, container tracking, and data-driven insights behind the scenes are as clean and efficient as the products they deliver. The result is a robust, scalable system that empowers sustainability at every touchpoint.

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With Circular ERP in place, På(fyll) is set to expand its reuse model across sectors, proving that sustainability isn’t just possible at scale, but simple.